We’re Hiring: Communications and Marketing Director
SecondStreet.org is expanding and is hiring a new Communications & Marketing Director.
Interested candidates are encouraged to forward their resumes to Colin Craig ‒ colin@secondstreet.org.
Overall Job Description and Purpose:
The SecondStreet.org (SSO) Communications & Marketing Director is the senior manager responsible for the organization’s external awareness, visibility, and brand identity. The position leads the development and execution of integrated communications and marketing strategies that advance SecondStreet’s research, public-policy recommendations, and stories by expanding audience reach, strengthening subscriber engagement, and increasing impact through earned media, digital platforms, targeted outreach, and digital subscriber and donor communications, including online and email-based appeals.
Reporting:
This position reports to SecondStreet.org’s president.
Major Duties:
- Work with the president to develop the organization’s communications plan and execute communications strategies that meet or exceed targets set in SecondStreet.org’s strategic plan. The Communications & Marketing Director coordinates the release of public policy briefs and ensures supporting content is available (e.g. videos, infographic videos, infographics, subscriber emails, etc.)
- Responsible for the creation and production of external communications materials. This includes design, language, posting and distribution of varied and integrated communications materials both online and offline: news releases, website, videos, social media, brochures, etc. Ensures that all are of good quality and that all represent a consistent brand for SecondStreet.org.
- Work with the president on executing ad buys maximizing use of contracted target audience findings and strategies. Leverage list and donor building goals.
- Assist in editing content for the president and colleagues (e.g. provide a second set of eyes on policy briefs, videos, etc.). The Communications & Marketing Director is responsible for maximizing the use of contracted best language practices.
- Work with the president to pursue earned media attention: writing news releases and editing columns, policy briefs, etc. Serve as first point of media contact. Screen media queries for the president, storytellers and provide information on background as requested.
- The Communications Director works to develop relationships with media to increase exposure – coverage of SSO content and SSO reaction to issues.
- Work with SSO contractors to manage SSO’s social media channels, regularly posting content to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Content will include SSO-developed material (videos, infographics, columns, reports, etc.) as well as news stories and content from like-minded organizations. Work with and instruct third-party graphic design artists to develop infographics.
- Regularly update the organization’s website.
- Assist with and represent SSO publicly at events, conferences, and related networking/promotional opportunities. Provide input (and author as requested) distributed content and promotional material.
- Work with staff to track and analyze data related to communications tasks and discuss ways to improve both measurements and outcomes.
- Identify trends and insights to optimize and influence future work. Work with the president and Outreach Director to brainstorm, pilot and measure new approaches.
- Be prepared to contribute to regular staff meetings and plans including the organization’s strategic plan.
- Look for and attend networking related and professional development events.
- Other duties as assigned.
Working Conditions:
- The Director of Communications & Marketing is a full-time salaried position operating remotely. In-house support is minimal.
- Although flexibility with hours may be granted, the Communications & Marketing Director keeps regular office hours and will sometimes be expected to work overtime to meet deadlines and commitments.
- Travel is occasional.
- All work-related expenses and travel will be reimbursed including networking related and professional development expenses. All expenses must be cleared by the president. Expenses must be itemized and submitted to the Executive Secretary at least once a month.
- SecondStreet.org will cover the cost of basic home office expenses including internet and cell phone.
- Keep up with news and current events related to public policy.
- Be self-motivated and prepared to work independently as peer interaction is limited.
Performance Measurement and Reporting:
The Communications & Marketing Director’s performance will be evaluated based on the responsibilities outlined in this job description and his/her contributions towards the organization’s targets as noted in the three-year Strategic Plan alongside the annual Communications and Marketing Plan. A performance review will take place after the director’s third month with the organization and annually thereafter.
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