We’re Hiring: Outreach Director


ABOUT US: SecondStreet.org is a think tank that conducts public policy research, but also focuses on telling the stories behind the numbers. Simply put, we show how everyday Canadians are affected by a government health care policy decision, red tape, a tax increase, etc. We communicate those stories through short videos, newspaper columns and media interviews.

The stories feature our own research and the work of other reputable think tanks. We see opportunity, choice and responsibility as three pillars for the successful, self-governing nation envisioned by Canada’s founders.

As a growing organization, we’re looking to hire some help.

JOB DESCRIPTION: We’re looking for someone to join our team as our Director of Outreach. The new Outreach Director position is responsible for identifying, screening and bringing to light compelling personal stories from Canadians that intersect identified public policy priorities.

REPORTING: This position reports to SecondStreet.org’s president.

MAJOR DUTIES:

  • Work with the president and communications director to determine public policy areas where personal experience stories should be sought.
  • Develop and employ strategies to identify interviewees who may have compelling
    experiences to share that is relevant to SecondStreet.org’s research activities.
  • Travel to locations and interview subjects in-person using video and photo. Work with and manage free-lance videographers and photographers as needed.
  • Interview subjects online via Zoom where appropriate.
  • With direction from the president and communications director, draft scripts and work with vendors to edit SSO videos and related content.
  • Serve as public spokesperson for the organization if and when directed by the president.
  • Serve as producer of SecondStreet.org’s TV show – “On Second Street”. This includes searching for, reaching out to and confirming appropriate guests for the program. Search for graphics to use for shows and share with News Forum staff.
  • Be prepared to contribute to regular staff meetings and plans including the organization’s strategic plan.
  • Look for and attend networking related and professional development events.
  • Other duties as assigned.

To see the full job description – click here.

WORKING CONDITIONS:

  • The Outreach Director is a full-time salaried position operating remotely. In-house
    support is minimal.
  • Although flexibility with hours may be granted, the Outreach Director keeps regular office hours and will sometimes be expected to work overtime to meet deadlines and commitments.
  • Expect to travel at least once a month.
  • All work-related expenses and travel will be reimbursed including networking related and professional development expenses. This includes the cost of basic home office expenses including internet and cell phone.
  • Keep up with news and current events related to public policy including all content produced by SecondStreet.org.
  • Be self-motivated and prepared to work independently as peer interaction is limited.

PERFORMANCE MEASUREMENT:
The Outreach Director’s performance will be evaluated based on the responsibilities outlined in this job description and his/her contributions toward the organization’s targets as noted in the Strategic Plan. A performance review will take place after the director’s third month with the organization and annually thereafter.

HIRING PREFERENCE:
SecondStreet.org is looking to bring some new perspectives to our organization. With that in mind, employment preference for this position will be given to female candidates – ideally located in eastern Canada.

TO APPLY: 
Interested candidates should send their resume and a cover letter that explains their relevant experience to Colin Craig: colin@secondstreet.org. The deadline for applying is Friday, October 20, 2023 @ 5:00PM EST.

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Prevention – reduce demand in the first place

If Canadians lived healthier lives, we could reduce demand for emergency services, orthopaedic surgeries, primary care and more. 

For instance, if you visit the Canadian Cancer Society’s website, you’ll read that “about four in ten” cancer cases are preventable. The Heart and Stroke Foundation notes that “almost 80 percent of premature heart disease and stroke can be prevented through healthy behaviours.” A similar number of Diabetes cases are also preventable. 

Many joint replacements and visits to ERs and walk-in clinics could also be avoided through healthy living. 

To be sure, not all health problems can be avoided through healthy living – everyday the system treats Canadians with genetic conditions, helps those injured in unavoidable accidents and more.  

But there is an opportunity to reduce pressure on the health care system through Canadians shifting to healthier lifestyles – better diets, more exercise, etc. 

To learn more, watch our Health Reform Now documentary (scroll up) or see this column. 

Partner with non-profits and for-profit clinics

European countries will partner with anyone who can help patients. 

It doesn’t matter if it’s a non-profit, a government entity or a private clinic. What matters is that patients receive quality treatment, in a timely manner and for a competitive price.  

In Canada, governments often delivery services using government-run hospitals instead of seeing if non-profit or private clinics could deliver the services more effectively. 

When governments have partnered with non-profit and private clinics, the results have often been quite good – Saskatchewan, Ontario and British Columbia are just a few examples of where partnerships have worked well. 

Canada should pursue more of these partnerships to reduce wait times and increase the volume of services provided to patients.  

To learn more, watch our Health Reform Now documentary (scroll up) or see the links above. 

Make cross border care more accessible

In Canada, citizens pay high taxes each year and we’re promised universal health care services in return. The problem is, wait times are often extremely long in our health system – sometimes patients have to wait years to see a specialist or receive surgery. 

If patients don’t want to wait long periods, they often have to reach into their own pocket and pay for treatment outside the province or country. 

Throughout the European Union, we also find universal health care systems. But a key difference is that EU patients have the right to go to other EU countries, pay for surgery and then be reimbursed by their home government. Reimbursements cover up to what the patient’s home government would have spent to provide the treatment locally. 

If Canada copied this approach, a patient waiting a year to get their hip operation could instead receive treatment next week in one of thousands of surgical clinics throughout the developed world. 

Governments benefit too as the patient is now back on their feet and avoiding complications that sometimes come with long wait times – meaning the government doesn’t have to treat those complications on top of the initial health problem. 

To learn more, watch our Health Reform Now documentary (scroll up) or this shorter video. 

Legalize access to non-government providers

Canada is the only country in the world that puts up barriers, or outright bans patients from paying for health services locally. 

For instance, a patient in Toronto cannot pay for a hip operation at a private clinic in Toronto. Their only option is to wait for the government to eventually provide treatment or leave the province and pay elsewhere. 

Countries with better-performing universal health care systems do not have such bans. They allow patients a choice – use the public system or pay privately for treatment. Sweden, France, Australia and more – they all allow choice. 

Why? One reason is that allowing choice means some patients will decide to pay privately. This takes pressure off the public system. For instance, in Sweden, 87% of patients use the public system, but 13% purchase private health insurance. 

Ultimately, more choice improves access for patients. 

To learn more, watch our Health Reform Now documentary (scroll up) or watch this short clip on this topic. 

Shift to funding services for patients, not bureaucracies

In Canada, most hospitals receive a cheque from the government each year and are then asked to do their best to help patients. This approach is known as “block funding”. 

Under this model, a patient walking in the door represents a drain on the hospital’s budget. Over the course of a year, hospital administrators have to make sure the budget stretches out so services are rationed. This is why you might have to wait until next year or the year after for a hip operation, knee operation, etc. 

In better-performing universal health systems, they take the opposite approach – hospitals receive money from the government each time they help a patient. If a hospital completes a knee operation, it might receive, say, $10,000. If it completes a knee operation on another patient, it receives another $10,000. 

This model incentivizes hospitals to help more patients – to help more patients with knee operations, cataract surgery, etc. This approach also incentivizes hospitals to spend money on expenses that help patients (e.g. more doctors, nurses, equipment, etc.) rather than using the money on expenses that don’t help patients (e.g. more admin staff). 

To learn more about this policy option, please watch our Health Reform Now documentary (scroll up) or see this post by MEI.